Lulu Press Center

Bryce Boothby

President and Chief Operating Officer, Lulu Enterprises

Bryce Boothby Jr. is President and COO of Lulu Enterprises, Inc. Boothby oversees all finance, engineering, and business at Lulu.com.

Prior to becoming President for Lulu.com, Boothby served as vice president of Global Services Solutions at Celestica International, Inc., one of the top electronics manufacturing services companies. With a strong history and experience in providing manufacturing services, Boothby was responsible for developing and integrating new products and services to this growing company, as well as establishing a world class Returns Management capability for the leading network equipment.

Before his tenure with Celestica International, Inc. Boothby spent six years at the helm of CMGI, a company which provides supply chain management services and invests in technology ventures. As he progressed from Chief Operations Officer to President in 2004, Boothby was instrumental in strategic planning, expanding operations from three regional offices to fourteen international sites, and built strong international sales and marketing machine that fueled the company's growth.

Boothby obtained his Bachelor of Science (cum laude) from the Rochester Institute of Technology. He likes to spend his spare time behind the camera, as landscape photography has been a lifelong hobby for him. He cites Ansel Adams, David Muench and Eliot Porter among the photographers who inspire him.