Lulu Press Center

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Be Remarkable.


About Lulu:

Lulu is creating a new model in publishing — open publishing —

that empowers more creators to sell more content to more

readers more profitably than ever before. Through our open

publishing platform, we are helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. Since our founding in 2002, 1.1 million creators from more than 200 countries and territories have registered with And each month, we add approximately 20,000 titles to our catalog.

How Lulu works:

At Lulu, it’s free to publish, and authors can create everything from

hardcover books to eBooks, photo books to mini books, calendars

to cookbooks. Authors keep all the rights to their works and retain

80 percent of the profit they set when their books sell. We operate

a global print network and provide worldwide distribution so that

authors can reach readers anywhere, including on

and Apple’s iBookstore.

About our name:

We get asked this question a lot, so let us explain. The dictionary

defines a lulu as a remarkable person, object or idea. Here at Lulu, we help remarkable people share their remarkable ideas with the world. This is where the remarkable is possible — where anyone can be remarkable.

Fast facts:

- Every 52 seconds, a new project gets started.

- Free to publish and sell.

- Full creative control.

- 80/20 royalty split.

- Print on demand.

- Non-exclusive.

- Approximately 20,000 new titles are published each month.

- More than 2.5 million unique monthly visitors (83,000 / day).