Lulu is creating a new model in publishing — open publishing —
that empowers more creators to sell more content to more
readers more profitably than ever before. Through our open
publishing platform, we are helping creators make works available in multiple formats and markets and improving discovery so buyers can more easily find the content they need. Since our founding in 2002, 1.1 million creators from more than 200 countries and territories have registered with Lulu.com. And each month, we add approximately 20,000 titles to our catalog.
How Lulu works:
At Lulu, it’s free to publish, and authors can create everything from
hardcover books to eBooks, photo books to mini books, calendars
to cookbooks. Authors keep all the rights to their works and retain
80 percent of the profit they set when their books sell. We operate
a global print network and provide worldwide distribution so that
authors can reach readers anywhere, including on Amazon.com
and Apple’s iBookstore.
About our name:
We get asked this question a lot, so let us explain. The dictionary
defines a lulu as a remarkable person, object or idea. Here at Lulu, we help remarkable people share their remarkable ideas with the world. This is where the remarkable is possible — where anyone can be remarkable.
- Every 52 seconds, a new project gets started.
- Free to publish and sell.
- Full creative control.
- 80/20 royalty split.
- Print on demand.
- Approximately 20,000 new titles are published each month.
- More than 2.5 million unique monthly visitors (83,000 / day).