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Lulu.com Announces Partnership with Barnes and Noble

Lulu.com Announces Partnership with Barnes & Noble

Self-published authors now able to sell on NOOK®. 

 

Raleigh, NC – (September 27, 2011) – Lulu, the leader in self-publishing, has partnered with Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller, to help authors quickly publish and distribute their works to the millions of readers around the world who own a NOOK™ eReader.

“This partnership is another step in our passionate effort to help Lulu creators reach more readers and sell more books,” says Bob Young, Founder and CEO of Lulu.  “We expect that eBooks, which represents the greatest area of opportunity for our creators, will continue to evolve rapidly and the NOOK reaches a whole new audience of readers to discover and purchase our creators’ remarkable works.”

Lulu’s research indicates that creators who provide their works as an eBook in addition to print, sell 30% more titles than those who only sell in print. With Lulu’s enhanced print and eBook publishing tools, creators can easily offer their works in multiple formats to best serve the needs of their customers.

"We are excited to partner with Lulu.com to bring its catalog of fantastic eBooks to our rapidly growing community of millions of NOOK owners and readers,” said Jim Hilt, vice president of eBooks at Barnes & Noble.  “Barnes & Noble is a leader in digital reading because of our commitment to bring readers new and unique eBooks by great authors that can be found with partners like Lulu.com.  Our award winning NOOK, the catalog of more than two million eBooks available to instantly read, and new titles like those offered with Lulu.com make NOOK the perfect choice for anyone who loves a great book."To learn more about publishing on the Barnes& Noble NOOK, visit www.lulu.com/publish/ebooks.

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About Lulu

Lulu.com, founded in 2002, is the leading self-publishing company in the industry with 1.1 million creators and 20,000 titles added to their collection each month. Lulu provides publishing services free to content creators in exchange for a small percentage of profits from each sale. Lulu provides anyone with the ability to publish print books, eBooks, mini-books, photo books, calendars, cookbooks, and travel books. To learn more, visit the website at www.lulu.com.

 

About Barnes & Noble, Inc

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States.  Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

 

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

 

NOOK Simple Touch Reader, NOOK 1st Edition, NOOK 1st Edition Wi-Fi, NOOK Color, Reader’s Tablet, Fast Page,  NOOK Books,  NOOK Bookstore, NOOK Newsstand, NOOK Magazines, NOOK Newspapers, NOOK Apps, PubIt!,  NOOK Kids, Read In Store, More In Store, NOOK Friends, LendMe®, NOOK Library, NOOK Boutiques, The Barnes & Noble Promise, NOOK Books en español, NOOK Study, Free Friday, Lifetime Library and Read What You Love. Anywhere You Like are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners. 

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