Lulu Press Center

RALEIGH, NORTH CAROLINA – (June 21, 2012) – Over the last decade, blogging has been steadily increasing in popularity. In fact, Nielsen/McKinsey has gone from tracking 36 million blogs, just five years ago, to tracking over 181 million blogs by the end of 2011. Many of these bloggers may be looking for a way to compile or get more out of the posts they have written, which makes turning them into a book or eBook an ideal option.

“Being able to turn one’s blog into a book is a great way to further share their message, as well as increase their earning potential,” explains Sarah Gilbert, director of sales at Lulu.com (www.lulu.com), an open-publishing company. “Plus, turning your blog into a book is actually a lot easier than you may think.”

Some bloggers choose to turn their blog into a book in order to create a memoir, while others aim to create a business book. Still others publish theirs for sheer entertainment value. No matter what the reason is, here are five tips to keep in mind for successfully turning your blog into a book:

1. Make a plan. For many people, the most difficult part of turning a blog into a book is actually putting the plan into action, rather than just thinking or talking about it. Make a goal to get it done, and work toward it daily.
2. Weed through posts. Obviously, not all posts are going to be worthy of publication in the book. Sift through the blog posts to determine which ones should be included in the selection to be published.
3. Create a flow. Once the blog posts have been narrowed down, it will be important to consider how to create a good book flow with them. Some people may choose to stick with chronological order, such as how they were published, while others may find that it makes more sense to group the entries by topic or in some other way.
4. Determine the format. Options include both print and e-book formats. While some people choose one over the other, those who offer their work in both formats tend to sell more books. Consider which routes make the most sense for your situation.
5. Promote the book. Whether it’s an eBook or print book, you will need to find ways to promote it. However, your blog likely remains the best marketing avenue. Readers may prefer to have the print book or eBook, which provides them with a more focused and uninterrupted opportunity to read your posts.

“We have helped many people successfully turn their blog into a book,” adds Gilbert. “We have provided the tools that make it easy and affordable, and that make it available to a wide variety of readers, regardless of their preferred book format. Bloggers really have nothing to lose by turning their blog into a book, and everything to gain.”

Lulu.com is an open-publishing company that provides complete services to authors. They are the #1 source of independent content on the iBookstore(SM) and Nook Bookstore, with 60,000+ titles currently available in these channels. Authors have the ability to publish their books, of any genre, using their simple online tools. Lulu.com’s open-publishing service is provided free, and authors retain all rights, as well as up to 90 percent of all profit from sales. To learn more about using Lulu’s publishing tools, log onto www.lulu.com.

About Lulu:

Lulu.com, founded in 2002, is a one-stop shop where, with a few clicks of a button, anyone can publish anything as a print book or eBook for free and sell it to customers all over the world.  Lulu has helped over 1 million creators publish in over 200 countries and territories.  Creators set their own price and keep full creative and copyright control over their works.  With over 1.2 million titles in their catalogue, Lulu is the clear leader in open-publishing solutions.

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Source:

NielsenWire. Buzz in the blogosphere: Millions more bloggers and blog readers. March 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers/