The following is commentary about Cyber Monday sales from Lulu.com, which empowers anyone to publish and sell anything from novels to cookbooks. Since Lulu started in 2002, more than 1 million authors in 80 countries have used its services.
Please attribute to Michael Chen, Chief Operating Officer:
“Monday was a stellar day for Lulu. We recorded the biggest one-day sales total in the company’s seven-year history, with revenue up almost 40 percent from last year. That translates into significant financial rewards for our authors. Monday was a record day for royalties earned by Lulu creators.
“Among the trends this holiday season is strong interest in our photo books and calendars. For the month of November, the number of photo book and calendar projects started by our authors was almost double the same period last year. That tells us that shoppers are looking for creative, personalized gifts that don’t break the bank. They want uniqueness and value. And they’re finding success at Lulu.”