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news notizie nouvelles nieuws noticias nachrichten Names December 26th, 2011 National Download Day Names December 26th, 2011 National Download Day

Self-publisher identities day after Christmas as highest traffic day for new eBook downloads

Raleigh, NC (December 20, 2011) –, the leader in self-publishing, announced today the first annual “Download Day” to be held December 26th, 2011 – a day the company predicts to be the highest traffic shopping day for readers downloading new eBook content on e-reader devices and tablets. 

As e-reader sales begin to increase this holiday season – an estimated 24.5 million units sold according to IMS Research, which is expected to double eBook sales year over year according to the Association of American Publishers  – authors have a great opportunity to capitalize on current reader trends and increase visibility for their works to new audiences.  

“So many people will be unwrapping a new iPad®, NOOK™, or Kindle™ this holiday and the first thing they’ll want to do is start loading it up with content.,” says Sarah Gilbert, a director at “Any author would do well to make their works available across as many channels as possible – especially this December 26th.”

Authors are catching on to these digital buying trends and the benefits eBooks bring, such as greater speed to market, as total eBook volume at Lulu has increased 22% in 2011.  To learn more about eBook publishing visit

About Lulu:, founded in 2002, is a company that specializes in independent publishing. Founded by Bob Young, the company has 1.1 million creators and has 20,000 titles added to their collection each month. They offer their service for free and authors keep up to 90 percent of the profits when their works sell. Lulu provides anyone with the ability to publish books, eBooks, mini-books, photo books, calendars, cookbooks, and travel books. To learn more, visit the website at