RALEIGH NC – October 18, 2007 - Five years and over one million registered users have made Lulu.com one of the fastest growing websites and the premier digital content platform on the Internet. In an effort to reach out to their fast-growing Latin American user base, Lulu.com – the premiere online marketplace for digital content, is now offering a new site design, enhanced user experience as well as improved functionality and even more marketing resources, making it easier and more fun than ever to publish.
So what's really new? Improving upon the already innovative Lulu technology, the site's new functionality - Lulu 2.0 - includes a new interface, a new and easier wizard flow to help guide users from start to finish, as well as a continued commitment to localization and Lulu's ever growing global community.
What else you ask? Lulu.com is enhancing how people control and interact with their own projects by introducing the Lulu Studio ™, a Flash- based content building tool that not only provides a web-based typesetting tool, but also provides a platform for users to -for the first time – be able to incorporate licensed images into their own works in a flexible, cost -effective manner.
The release of Lulu Studio™ brings not only new themes, more paper options, built-in page and cover templates along with a higher resolution digital photo printing process, but is ushering in the next big trend for photos in Latin America. These higher quality photo books are the first Lulu Studio™ offering and a great way to showcase your summer photos. Lulu Studio™ calendars being added in time for the holiday season.
The new Marketing Services section makes it easier than ever to promote and sell books, calendars, music or video. Need press release tips? Interested in making your book available to reviewers? It is all there and much more.
In addition to the new functions and solutions of “Lulu 2.0”, there have been changes to the shipping offering for the Latin American region. With shipping now reduced over 70% off, a book can be shipped starting around $3.00 USD. With an average of about 45,000 new users this year alone, this was an investment in this market as they have supported and show interest in Lulu.
As Young says, “The features are tremendous, but the benefits are even greater. Empowering anyone to create and profit from their work is what Lulu has been about from the very beginning. “Lulu 2.0” puts better tools in the hands of our users to make it simpler than ever to bring their work to their audience.”
Lulu.com is the premier marketplace for new digital content on the Internet, with over 300,000 recently published titles, and more than 4,000 new titles added each week, created by people in 80 different countries. With just over one million registered members, Lulu is changing the world of publishing by enabling the creators of books, video, periodicals, multimedia and other content to publish their work themselves with complete editorial and copyright control. Lulu empowers these individuals and corporations to create high quality content products to sell directly to their customers and the rest of the Lulu.com marketplace. With storefronts provided as well as other marketing assistance, creators are fully supported to profit from their work. With Lulu offices in the US, Canada and Europe, Lulu customers can reach the globe.