Lulu Press Center

Lulu Launches Search Engine Marketing Program

January 31, 2008 (Raleigh, NC) – Providing creators with a new and relevant tool to promote and profit from their creations, Lulu.com announces the launch of a Search Engine Marketing program (http://www.lulu.com/en/services/online_marketing/)

Lulu, the leader in self-publishing, is now offering a Search Engine Marketing program (http://www.lulu.com/en/services/online_marketing/) with a variety of plans to drive Web traffic to a creator’s content on Lulu. The customer decides how many “clicks” they would like to purchase. Lulu's in-house experts select keywords and create text ads that best relate to the creator’s content, thus delivering the most suitable searchers and driving potential buyers - the guaranteed number of “clicks” - to the creator’s Lulu storefront or product page.

“We are excited to provide a new way to empower Lulu creators to profit from their work,” said Dan London, Director of Lulu’s Search Engine Marketing program. “Now our customers will be able to use the expertise and experience of our Search Engine Marketing Team (http://www.lulu.com/en/services/online_marketing/) to promote their content on all major search engines, driving relevant traffic and potential customers to their creations.”

One of many helpful tools offered by Lulu.com, the Search Engine Marketing program (http://www.lulu.com/en/services/online_marketing/) is a pertinent and significant way for creators to promote their work. Offered in a variety of plans that are affordable for any budget, this service is an easy and cost-effective way for creators to maximize their profit potential.

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About Lulu (www.lulu.com): Lulu.com is the premier marketplace for new digital content on the Internet, with over 300,000 recently published titles, more than 4,000 new titles added weekly and nearly 5,200 items sold daily, created by people in 80 different countries. With just over 1.3 million registered members, Lulu is changing the world of publishing by enabling the creators of books, video, periodicals, multimedia and other content to publish their work themselves with complete editorial and copyright control. Lulu empowers these individuals and corporations to create high-quality products to sell directly to their customers and the rest of the Lulu.com marketplace. With storefronts and other marketing support, Lulu creators are fully empowered to profit from their work.