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Lulu.com Partners with NACS Media Solutions; Provides Custom Community-Based Publishing Solutions for College Stores

Lulu.com Partners with NACS Media Solutions; Provides Custom Community-Based Publishing Solutions for College Stores 

Salt Lake City, UT (March 5, 2012) - Lulu.com, the leader in self-publishing, has joined with NACS Media Solutions (NMS), the technology research and development subsidiary of the National Association of College Stores (NACS), in a partnership that will create community-based self-publishing solutions for college stores.  The partnership will empower these stores to become centralized hubs for cultivating knowledge-based content among their customer bases – furthering their ability to help educators, students, and others share their valuable ideas and expertise for years to come.

“Community-based self-publishing is another way in which college stores can connect and add value to their communities,” says Mark Nelson, CIO of NACS and VP of NMS.   “We are excited to bring Lulu’s recognized expertise and experience in self-publishing to our members. We wanted to expand upon the success of our members who are already engaged in community-based self-publishing, but needed an accessible, scalable, and adaptable solution.  As we work toward creating the campus store of the future, it is great to find partners like Lulu with whom we can collaborate to define and deliver new products and services.”

The partnership will provide college stores in need of online selling options, greater volumes of unique and customized content, and a broader reach for their brands easy solutions for diversifying their revenue streams and expanding their reach. This will result in increased sales for stores, and more money-saving options for their customers.   

“Our partnership with NACS is a fantastic opportunity for Lulu to do what it does best:  Provide the tools and resources for businesses to stay up-to-speed and flourish in a rapidly evolving publishing industry,” says Bob Young, CEO at Lulu.com.  “NACS plays an integral part in sustaining the health and vitality of higher education retailers, and Lulu is proud to play a part in helping these communities create and share their remarkable knowledge and ideas in such a positive way.”

The partnership with NMS comes in conjunction with Lulu.com’s participation at the Campus Market Expo (CAMEX), March 2 - 6, where the two companies will present a new beta version of Lulu.com’s application for providing higher-ed stores with free, customizable, print and eBook solutions for their businesses.  The pilot program for this new app, launching in March, already has sign-ups from Montezuma Publishing at San Diego State University, Jayhawk Ink at the University of Kansas, and Odin Ink at Portland State University.  Each will be able to build their own publishing solutions to best meet their needs, powered by Lulu and marketed under their own brands.  To learn more, visit: www.lulu.com.

About Lulu: Lulu.com, founded in 2002, is a company that specializes in independent publishing. The company has 1.1 million creators and has 20,000 titles added to their collection each month. They offer their service for free and authors keep up to 90 percent of the profits when their works sell. Lulu provides anyone with the ability to publish books, eBooks, mini-books, photo books, calendars, cookbooks, and travel books. To learn more, visit the website at www.lulu.com.

About NMS: NACS Media Solutions LLC (NMS) is a wholly-owned subsidiary of the National Association of College Stores (NACS), headquartered in Oberlin, Ohio. Founded in 2008, NMS and its network of partners develops and supports technology and content solutions that enable collegiate retailers to become an effective and vibrant channel for the delivery of digitally-enhanced products and services, helping to support faculty choice and redefining the learning experiences of college students.  Additional information on NMS can be found online at www.nacsmediasolutions.com.

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